January 18 Program
Rebecca Peters - Tourism Director for the Okoboji Tourism Committee of the Iowa Great Lakes Area Chamber of Commerce was our speaker on January 18. Here are a few of the key highlights!
- Tourism provided $276 million in economic impact to the lakes area last year
- Tourism represents almost 2000 jobs in the lakes area
- provides $5 million in local tax revenue last year
- Tourism office creates visitor profiles and targets demographics to get people to come here
- Primary targets are moms between the age of 35-50 who live 90-250 miles away and have an median income of $75,000
- Craft messages to appeal to demographic and entice them to come here - many grandparents bring kids and families here for vacation
- 100,000 copies of Visitor Guide are printed each year and shipped all over U.S. (1/3 of total tourism budget)
- Vacationokoboji.com mimics info in guide and has been revamped to be more mobile friendly. Thanks to Becky for a great program!
_______________________________________________